New product development - making those difficult decisions - ½ day workshop
Members = £350 / Non members = £450
27th November, 11th February (2010)
Who should attend?
NPD new managers, production managers, operations managers, senior execs
Objectives
Providing focus on preparing and implementing an NPD strategy within your ongoing business strategy
Content
- Best ways to identify market needs or market gaps
- How to develop a marketing plan incorporating NPD plans
- Utilising existing capital/equipment for new solutions
- Resourcing for New Product Development
- How and where to harvest ideas from and identify the good ones
- Cost effective researching your ideas
- Innovating without proliferating
Flavour
- Using market data to make informed decisions
- Harvesting ideas and turning them into commercially successful products
- How to create a reputation for innovation
