How to get your product listed - 1 day workshop
Members = £450 / non members = £550
28th October, 26th November, 28th January (2010)
Who should attend?
NAM’s Senior Sales people, NPD, Marketing managers, Senior execs & owners
Objectives
Preparing strategy and tactics to get new brands or products agreed and listed by key decision makers.
Content
- Getting the building blocks the right way up – first time
- How to answer all the relevant questions – before they are asked
- Using market data to create your business plan
- How to position your product in the right channel to market
- How and Who to contact to make things happen
- Creating relevance and professionalism in front of your customers
- Reaching conclusions and planning the next steps
Flavour
- Marketing as a common sense tool
- Getting the basics right first time
- Costing models and getting maximum profit for your business
- How to walk away with a win
