China in the Melting Pot

**Please Note, this event has been postponed**

A case study workshop for large companies in the Food & Drinks Sector

Thursday 18th June 2009

Food safety, changes in the regulatory landscape, consumer preference such as flavour and eating
cultural differences, distribution channels, maintenance of market share, and security of supply chains; all
these factors are key for growth in any market. But when the market is China, and the shape, face and
style of that market is constantly shifting then developing a China-specific strategy founded on clear
insights into these is crucial to success. Add to this China’s response to the global economic crisis and
many questions arise of concern for the Food & Drink sector. Food & drinks companies actively involved in
China do not just need data but an opportunity to exchange ideas and discuss how best to deal with
these issues and how to develop the ideal China strategy.

This is why Chopsticks Business and Schmittzehe & Partners China Advisory have joined together to offer a
new model of business education; a worked case study and interactive workshop that provides
participants with value-added up-to-date research on the Food & Drinks sector in China. This forum,
based on the case study approach, will enable participants to exchange experiences in a highly
interactive way and to discuss key issues facing Food & Drinks companies in China and how best to
maximise return in this market, particularly in this time of economic turmoil.

Much more than a general introduction to China, this event will assume that participants already have a
good general knowledge of the region and already have significant business interests there. This event will
best be suited to senior executives (Chief Executive, Finance Director, Marketing Director, Business
Development / Corporate Development Director) from medium and large / multinational food and drinks
companies. The session will revolve around a detailed, worked case study, with the assistance of a panel
of business and accountancy advisors bringing significant relevant experience. This will provide a forum
for discussion, sharing of experiences, and excellent networking opportunities.

Book your place at this event ONLINE at www.chopsticksclub.com/dyn/pages/chopsticks-business
Please ensure that you keep a copy of your booking confirmation and bring it along with you to
the event as proof of purchase.

Download Full Itinerary and Further Details Here