This following course is specifically aimed at small food and drink producers,farmers, sales and marketing assistants and similar positions.
IGDactively aims to help companies grow by bringing together intelligence, opinion and experience from the food and drink grocery chain. To achieve this they work with consumers, companies and individuals to provide information, research and leading edge best practice to help businesses grow and develop their people. www.igd.com
Please remember that all Food Northwest members have access to the Food Northwest membership area of the IGD website through www.foodnw.co.uk Please follow the link membership and login in with your membership details, and go to membership plus (second paragraph) and then click on the IGD blue globe icon
Detailed consumer insight has helped farmers and small food producers to increase their sales by up to 15%. IGD research has shown that a majority of consumers (70%) want to buy food produced in this country and almost half (49%) want to buy more than they do.
Today’s market offers many opportunities and success can take many forms ranging from selling directly through to growing new varieties that offer a point of difference.
Competitive advantage can come from understanding the market and developing products that meet consumers’ needs.
Our aim is to help you understand the principles of marketing and how a marketing plan can be developed that will help you increase sales.
You will learn about consumer behaviour and marketing's '4 Ps': price, promotion, product and place’. The course will also involve practical exercises and participants will be able to obtain market information bespoke to their business.
The course also enables participants to pursue a professional qualification in marketing – the Introductory Certificate in Marketing introduced by the Chartered Institute of Marketing (CIM) in 2008.
The course will be delivered by Andrew Fearne (Kent Business School) and Peter Whitehead (IGD).
The course is aimed at farmers from all sectors and small food producers.
The course is built around understanding and interpreting these data and provides:
A practical introduction to marketing concepts
Information on consumer trends for your business
A study guide on marketing
Chance to pursue a professional marketing qualification
Learning from the experience of others
All courses start at 10.00 and finish at 16.00. The price for members is £50 (+VAT), and for non-members £100 (+VAT). To attend the course please register online through the IGD website. Please follow this link:
