Nostalgia - Trends in Food and Drink
One-day conference
Museum of Brands, Packaging and Advertising, Portobello Road, Notting Hill, London
Chaired by Robert Opie Consumer historian, nostalgia expert and author, and director of the Museum of Brands, Packaging and Advertising.
Nostalgia has entered the food and drink market with renewed vigour in 2009, as a way to tap into the recessionary-induced comfort food trend, and as a way to introduce new products which have demand and high consumer awareness and do not require a huge investment in development.
This conference will analyse the current nostalgia trend; explore the reasons behind its emergence and the wider emotional/comfort eating vogue and heritage values that consumers have embraced; assess how the trend is affecting brand
owners and their NPD efforts; and examine future implications.
The conference promises to provide delegates with:
- Insights into a major trend, how it is developing and it’s future potential among an ageing consumer base
- An understanding of how important “emotional eating” and heritage marketing has become
- Ideas on how to tap into the trend or exploit existing, proven assets and the benefits/pitfalls of this versus the risk of investing in NPD from scratch
- A view from an ingredients perspective
- How a retailer sees the trend and how it has effected the way they speak to customers and the products they develop
- An assessment of the implications of the trend on NPD activity longer-term
- An insight into consumer attitudes and perceptions and how to pick retro winners that appeal to today’s consumer
The day will provide an exceptional opportunity to interact with specialists in the field of brand marketing, NPD and consumer
research, all within an environment that offers a fascinating insight into branding and design through the age
For full document and application form click here
Leatherhead Member*: GBP425.00 + VAT
Non member: GBP555.00 + VAT
*For information about Membership, please contact Ben Godfrey at bgodfrey@leatherheadfood.com