Guess who's buying? Consumer Insight Workshop 

Tuesday 2nd February 2010, 3pm

Preston Room, Business Link, Blue Bell Way, Preston

Food NW is now working with the Centre of Value Chain Research (VCR²) and Limekick Marketing to provide farmers and small food producers  with a new package of support .  

If you are looking to develop a new product , expand your business into food processing or retailing or simply want to know more about what drives the end-consumer , then we're launching a new package of support to help you get to market .  

Through this exciting new project, farmers and small producers can access help to:

• Know your consumer
  - understand what interests consumers and why different people behave in different ways. These insights can help ensure that your product offering is relevant to meeting their needs and wants
• Market effectively 
    - understand the buying habits of your end-consumer, who is likely to buy your end products and who you should target. Having this information can assist in developing your marketing strategy and target your consumers and produce effectively
• Develop a new product or expand your business
  -  Identify market opportunities for developing new products, increasing sales and growing your business
• Develop a competitive advantage
  - Understanding and knowing your end-consumer can help you achieve and sustain competitive advantage.

To find out more about about this exciting new project, join us on Thursday 26 November 2009, 3pm at Food Northwest, The Heath Business & Technical Park, Runcorn, Cheshire WA7 4QX. The workshop will last approx an hour and a half. 

• Learn how farmers and small producers can benefit from consumer insight
• Hear how a regional farmer used this project to develop a new product for launch  
• Find out more  about the support available to you and your business

Cost to attend only £25.00 (+vat)  including report
 
"This project provides a fantastic opportunity for farmers and small producers to get a real insight into consumers. Working in partnership with Food NW we piloted the project with one of our farm clients with tremendous success.  The client gained a valuable insight into new market opportunities along with practical support on how to benefit from this.  We're now working with them to develop and launch a new product early next year."   

Julie Housby, Director of Limekick Marketing.          

To book your place or find out more contact; Steven O’Connor at Food Northwest: 01928 511011 / steven.oconnor@foodnw.co.uk