Access to Consumer Insight through Kent Business School

If you want to know who buys the product you are manufacturing this will be of interest to you!!!

Are you considering launching any new products in the next 12 months?
Do you know what size and format the packaging will be?
Is your market growing and is there a product that is similar to yours on sale that you could learn from?
Do you know for sure who is buying your product?
When a customer buys your product – do you want to know what else is on their shopping list

This vital data that our partner can provide will enable you to start not only making informed decisions but SELLING WITH AUTHORITY on :-

Which parts of the category you manufacture in are in growth or decline
Which target age group are you actually aiming your product at and how can you design your packaging accordingly
Where are the highest density of target consumers and use this to sell your product in
Where your product should be positioned to maximise the sales of complimentary skus
What your competitors are doing and what you can learn from their success or failure
When are the seasonal sales peaks and how this help your production planning
How this can be incorporated into your marketing or brand strategy

A selection of case studies illustrating ways in which the Kent Business School workshops are helping companies are included below;

For further information please contact:

Steve O'Connor
Food Northwest
01928 511011
steven.oconnor@foodnw.co.uk

Request for Information

Download the Request For Information Form Here

Example of a Report
Example of a report.ppt

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