UNCLE JOE’S SECURE MAJOR NATIONAL HEALTH STORE LISTING

Leading confectionery brand Uncle Joe’s is now available in Holland and Barrett after a new listing was agreed.

The Wigan-based company, who have been making mint balls by hand for over 110 years, will supply its iconic product in 75g pre-packed bags on clip strips which will be positioned around the store.

The national deal will cover approximately 550 Holland and Barrett stores and will have a RRP of £1.29.

It is the first time that Uncle Joe’s has secured such a significant national health food outlet for the all-natural confection.

Anita Taulty, Sales and Marketing Manager for Uncle Joe’s said the listing in such a respected high street store was an important one for the brand. “It gives us national presence in an environment which plays well to the natural qualities of the mint balls and is perfect target audience.

“We are excited about the potential and are in discussions on supplying other products in time. Our 200g gift tins would make a great seasonal listing.”

Holland and Barrett's Head of Food, Stephen Cook, said he was delighted to be making shelf space for Uncle Joe’s. “It is a product with great heritage – certainly in the North. We know they want to introduce new consumers to the brand nationally and we are well placed to do that. Our credentials – over 90 years of health food retailing – will provide a trusted platform for trial and sales growth.”

www.uncle-joes.com